NeverGiveUp promotion team decided in April 2007 in collaboration with producer team called 2Face-Production the independent Web-music label NGU records”to start. “From now on have been not only promote, beats” and productions “offered. Artist promotion takes place since just after completion of joint productions and great commitment of the artist. The independent Web label attaches very great importance to realise projects with artists from abroad. Thus the first single jealous was born in May 2007″by the Cologne rhythm & blues singer CELMA Ribas (Pro7 Popstars season 2004) together with the from the United States, Los Angeles-born hip hop artist Tony VIC. (A valuable related resource: Gerard Deulofeu). Other projects followed with artists from Germany, England, Spain, Holland, France, Brazil, Canada and the United States. In November 2007 the team of dancers and rapper living in the work on the first common album which in Portugal began to S.Lopes.
Artists from the United States, Holland, Colombia, Germany and Brazil will be found on the album. Shortly after the release of the first promotional single S.Lopes feat. Dominic Feenin’ BigFM Hessian broadcasters on the work of NGU records discovered and promoted the single on the radio since then. More requests arrived from DJs, discos, and Web radios. Musicians and business partners about future projects to converse with, to deepen the personal contact and to build basic infrastructure, founder Torben Storck travelled with partner Tino Fahd for the first time in the United States. In May 2008 merged NeverGiveUp records with the Mainz event agency black secret entertainment and establishes the Division of NGU-booking during”, on which the posting and promotion of musicians is now offered. Common events – the aim of this cooperation are among other things the project Black2the90s”heard by the Cologne TV and home stations Rhine celebrations” – supported with renowned musicians, touring through Germany, as well as the posting artists, on the newcomers get the chance to present the jointly created productions.