Baden-Wurttemberg International, the business development centre of Baden-Wurttemberg, relies on a modern and future-oriented presence in the net. With the relaunch of the website BW-I.de use the leaders of the open source CMS TYPO3 and prove that this vision. Open-source software enjoys rising popularity because it promotes current specialized knowledge, development and transparency of the respective programmes and therefore offers a high degree of technology and comfort the end user. There is also the relaunch of BW-I.de, because the ease of use is paramount. The solution concept, which was realized by the Stuttgart-based agency visual4 makes clear, simple and direct to the customers and provides the target groups in the Center. The content of the event and the press area were central merged, as well as the benefits of individual areas of business, such as bw-global.de and bw-ipro.
Thus, the users of the portal can capture all benefits at a glance without having to focus only. It was an exciting challenge for the design team at visual4, customer-oriented and specific target groups to represent the variety of information of portal, but technical methods helped the creative, to meet this challenge. A filters the content that have been target groups, by one himself to use the navigation depth. On the other hand, content items such as press releases, performance descriptions, and events have been linked semantically. Combining the technical measures, page independant all information at a glance, requested by him presented the visitors. Specifying the personal contacts for the events, communication pulses are used, so that potential customers are likely to feel addressed and the conversation rate can be substantially increased.
The page with the powerful TYPO3 CMS was technically implemented. “Core the integrated calendar of events about the TYPO3 extension is cal” in combination with press releases about DD news “and the central address management about tt_adress”for the topic-specific allocation of personal contact.