This coming Saturday, consumers in Cologne reward bakery for climate-friendly commitment / go 100 percent of its revenues in energy-saving renovation of the shop Berlin, July 22, 2010. On Saturday, the 24th of July, a Carrotmob takes place in Cologne. The citizens are the focus. Can help you with a purchase in the bakery Schweitzer in the honor box belt 151, to protect the climate: the shop owner, Mr Schweitzer, has promised to invest its total daily trading volume in the climate-friendly restructuring of its business. “So that even the most efficient measures are implemented, the campaign promoted by the Ministry for environment has climate seeks protection” (www.klima-sucht-schutz.de) provided an energy consultant. We support car red mobs throughout Germany, because here quite specifically energy-saving measures are initiated. Also the first Cologne showed Carrotmob, where in April around 3,000 euro for the renewal of the lighting system and the replacement of the chiller in a fruit and Grocery store were used.
So every year more than two tons of CO2 can be avoided”, Steffi sour Ballesteros says project manager seeking protection from climate. The second Carrotmob action energy consultants noted in the bakery Schweitzer, that there are significant potential savings especially in the heat recovery and the refrigeration. The amount of revenue so the use of Cologne citizens decides how many measures are actually implemented on the end. So does a Carrotmob a Carrotmob is the positive counterpart of the boycott: the Carrotmob are climate-friendly businesses rewarded based on a simple concept and punished not the climate enemy. So, it creates a positive incentive which causes more than threatening sanctions.
Participants of the car red mob organized primarily over the Internet with the help of blogs, the Internet service Twitter and online forums. You date at a specific date in a specific business, to jointly buy. The name Carrotmob ” figuratively for a donkey who is enticed and led to a certain target with the carrot. The shops and markets to join are animated according to this principle: for the Carrotmob the business that is ready to employ the highest proportion of revenues for climate protection is usually awarded. Balance sheet: Protecting targeted consumer climate in Germany the first Carrotmob launched in June 2009 in Berlin in the role. Since then, there was another car red mobs in Munich, Bonn, Frankfurt, Freiburg, Cologne and Bremen in Germany. So far, the actions of energy-saving measures have initiated will prevent in the future more than 95 tons of CO2 per year. In addition, the visitors are motivated by their targeted shopping, to remain active and to save energy in your own four walls. At home, the interactive energy advisor on help save energy. About the co2online non-profit GmbH the non-profit consultancy co2online mbH is committed to reducing the a climate-damaging CO2 emissions. Interactive energy advisors, an energy savings, heat mirrors, a climate quiz and portal partners from business, media, science and policy, she motivates individuals to also save money with active climate protection. “” “co2online is carrier air looking for campaign protection” (www.klima-sucht-schutz.de), the heating level campaign “(www.heizspiegel.de), the pumps campaign” (www.sparpumpe.de) and the Energiesparclubs “(www.energiesparclub.de). All campaigns promoted by the Federal Ministry of the environment. Amateur Steffi sour Rauf co2online non-profit limited company Hochkirchstrasse 9 10829 Berlin Tel: 030 / 210 21 86-15 email: