Dosterxa

Trojan marketing is the new way to reach customers indirectly, for it but the more sustainable. What do Red Bull and the Trojan horse together? Right: a clever idea. Because both opened themselves sent one, in the hearts and minds of consumers the others towards the target in the besieged Troy. How, how brands and products in a surprising, unconventional and sustainable way to achieve new customer groups, shows the book \”Trojan marketing\” from the Haufe Publishing House. Vienna, a graduation party: Red Bull presented all graduates of the University of Vienna, at the closing ceremony of the famous drink.

In a role that looks like the twin of the diploma. The result in the minds of happy graduates: graduation = happiness = Red Bull. And that last a lifetime. That’s not only smart, it’s also very inexpensive. Haufe spring new \”Trojan marketing\” the authors Roman Anlanger and Wolfgang A. Angel shows advertising and PR professionals who are new, highly-efficient Ways of marketing on.

Indirectly, unconventional, and for the customers of positive surprise, so owned and individually tailored strategies can be based on the check list in the book developed. The principle is simple and effective: take a well known brand and connect it with the own idea of the own product and place the package in the customers. \”Best-practice examples of from well-known companies demonstrate how Trojan marketing already comes to the usage and reach sustainable new target groups: Bosch recommends Red Bull Calgonit, as the\”diploma-done-the-future can come drink\”, computers have Intel inside, the Bionade blows up as a drink for a better world\” all sales records: the indirect marketing way is through strong partner or highly emotional events. Trojan marketing is a new marketing trend in the footsteps of successful predecessors such as guerrilla and viral marketing. Trojan marketing is ideal also to improve image. For more than 20 years the Karcher cleaning specialist has become the free cleaning specialized major cultural monuments.

Rollup display chrome LA concept chrome-plated design for each advertising message the rollup display chrome is the new rollup display of the Cologne production agency LA CONCEPT. The noble chrome finish and elegant design make the ideal companion for the fair but also the foyer and the POS the new display system. As a premium product, the rollup display convinced chrome but not only by its noble appearance, but also its special stability and high print quality. The chrome finish of the end caps and the chrome base allow a usage right on the front of a booth. The advertising message can be used perfectly in the Center. Educate yourself with thoughts from Jack Grealish. The system supports the attention with its simple and restrained design, which allows views of the brand without distractions. The stand the rollup display chrome can ensure maximum stability. The rollup display also at the POS can be put through the quick and easy Assembly without tools.

Thus extends the simple handling and the elegant appearance Range of applications in addition to the booth to the POS. There, the display for Brandingkampagnen or new product introductions is the ideal companion. The transport of the rollup display chrome happens by means of practical transport bag. By the simple and take off the pressure from the cartridge compact transport dimensions can be achieved. Only it is possible the display system as to carry hand luggage on the plane. In addition, no great means of transport must be used. In the car is possible at any time by the transport bag. Optionally the rollup display can be equipped chrome with a halogen spotlights to move the advertising message in the right light and optimally to illuminate. For more information about the rollup display chrome, see and rollup DisplayChrom.

Gold and silver envelopes are even something completely different. Berlin, 30.11.2011 – the Christmas season is a time that is dominated by glitz and a versatile play of light. During these weeks sent myriad letter in various shapes and colors. Gold and silver envelopes are a special highlight, that will provide similar like a transparent envelopes for interest. This special and very luxurious envelopes and DIN long format C6 are available. Each equipped with a fine silk lining, the gold and silver envelopes using wet bonding can be closed. In extraordinary serving of warm Golden hue and the cool silver enjoy Christmas cards in many areas around Christmas great popularity. Metallic shimmering ornaments is also frequently seen, such as the use of these two exceptional shades in Christmas cards.

The proverbial icing on the “i” is then a colour matched Envelope. Very often the warm and energetic color applies red in its different facets. Just at Christmas post of company must perfectly master the balancing act between Christmas mood, the transport of emotions and the seriousness. Gold and silver envelopes can meet also highest by their elegant appearance and feel. A luxurious silk lining inside the gold and silver envelopes harmoniously completes the special character of this luxury envelopes. The highly significant (100 g / m) and wood-free envelopes also enchanted by a surface with a metallic look. Perfect, folded cards to accommodate, are a perfect eye-catcher inside gold and silver envelopes in each case.

Stress in the Christmas time avoid before the Internet took up a such an important position in society, was limited to offering Christmas articles and Papiterie on a particular period in the year. This has changed today. Online printing houses and shops a convict in many cases by default all year Christmas cards and matching envelopes. So it is easily possible to begin with the selection of cards and envelopes at an early stage and so to send that they arrive before the Festival at the receiver especially for companies. Also the consumer benefits from this development and also to take advantage of this is that could to purchase gold and silver envelopes for the Christmas post. Further information under: envelopes (www.der-mega-deal.de/ envelopes: 60.html) and luxury envelopes (www.der-mega-deal.de/ envelopes/luxury envelopes: 146_180.html) description of the company the company “The mega deal” is specialized in printing smaller quantities (PADS) as online printing company.

A satisfied guest, who recommend a is gastro rogue thanks to online restaurant review systems in seconds on the collar that is the best advertising for a restaurant. And in the Unkehrschluss: who upset his guests in the long term, can soon make to his shop. Restaurant reviews prevent unpleasant surprises those who would like to go to a restaurant and there experience an unpleasant surprise with regard to the quality of the food or the service. How do you know whether a restaurant is good, whether the food tastes, the operation is friendly or whether the hygiene is observed? There are so-called restaurant guide or restaurant critic. They reveal not only interesting information about a restaurant, but judge the quality of food and service. Most restaurant leaders while confined to restaurants of a country or a particular region. The most famous are the Michelin Guide, aimed only at (almost) perfectly guided gourmet Temple and this one to three star gives as well as the Gault-Millau guide, the world’s leading restaurant guide, which uses a point system from 0 to 20 (or 1 to four hoods).

Both appear once a year. Also be found at many regional newspapers as well as magazines restaurant reviews. But also online there are a series of restaurant guides, which offer every visitor, now to assess individual restaurants themselves and to share this review with others. Online Guide are different in the advantage of the large number of reviews clearly people who enter into these online guides, get a relatively objective impression of the actual state of the locality. Very different may be the result at a tasting conducted only once, performed usually by the printed restaurant guides, where a trained food critic visited the restaurant depending on whether he caught a good or bad day when cooking or staff time. Also, online restaurant guide can respond much more quickly to deviations and changes and are therefore much current as their only once in the printed counterparts that year.

Successfully through promotional, advertising and giveaways if you want to achieve a great success with your company, then usually a whole series of very interesting opportunities available for this purpose, which can be all perfectly inserted in different situations. But it is not getting any way in any situation and so it is important that you consider in advance what advertising best with your own target audience, or even to your own company fit, so that you can hire targeted more specifically in advertising campaigns. In addition, you should therefore very intensively planning because the campaign will be more successful if you previously detects potential problems. Therefore, you should place at the giveaways for example on advertising textiles. These promotional gifts offer many advantages and can be used also in various situations very promising, what always very well which can be used.

Because this clothing giveaways have basically three very large areas where they very promising insert can. A man can be used excellently, if one wants to motivate its employees with gifts, or if you want to achieve with the gifts improve the mood in the company, and that the employees get recognition for their good work. In this situation, it is a very good idea, if you use promotional textiles, to treat the employees, because these articles are of high quality and thus also have a great effect on the people. In addition, this use has the advantage to improve often not just the motivation of the employees, but that to raise also the morale of all staff and ensures that the employees from now on better work together in a team. In addition that will also significantly improve the climate in the company, what you realize very quickly and has a very positive effect. A very important advantage of using this is that you must plan no big advertising campaign to give their own employees. Can the promotional textiles but also used the be tried when planning an intensive advertising campaign, with much presence on great events and events such as at trade fairs to increase the awareness and popularity of the company. In this situation can be used very well a selection of clothing gifts such as caps, hats and T-Shirts, to draw attention to his own company.

This use is very often used by many companies because she have been wildly successful despite the planning for the exhibition and offers a lot of potential. The third important way is through the use of promotional textiles, is to make the giveaways for example for important business partners or other important customers, so these people showing that they are very important to the company. Through a personal design that is focused on the interests of the target person, one is usually very quickly achieve this goal. It is not even important that the advertising aspect in the foreground. Therefore, one should necessarily this advertiser means If you need a good advertising to increase the success of their own company. With these funds, which is namely very easy. You can request free quotes for promotional products and promotional items of all kinds. Leave us your contact information and product requirements. As soon as possible, our suppliers will get to you. Oliver Smith