This first step is essential, because, since it begins, the transformation program requires the active cooperation of many individuals. Without motivation, nobody it will be arranged to help and the effort will not arrive at good port. It is by that to transmit the new direction that elije to take itself, as well as the perceptions that they sustain that election is fundamental to count on the support of the rest of the equipment. The people motivate themselves when they have a total pick up of which it is the reason that impels its actions and which is the persecuted last objective. Abrir itself to the creativity that the rest of the equipment has, to the different perceptions product from the different places which they take care in the company and to the sinrgico work they can be great investments in this first stage where to negotiate a consensus towards working in the new direction it will be fundamental. Of equal way, it is important that the motivation of the involved ones is maintained, through a good leadership, commitment and integral advising (qualifications, training, coaching), so that the reach of the change process is really effective. We speak to lead a process that will take a time, is necessary that the moral of the group stays discharge throughout the process, since is the motor of the same.
Compared with other stages of the change process, phase 1 can seem easy. It is not it. Enough more of 50% of the companies that I have analyzed have failed in this first stage. Which are the reasons of this failure? Some times the executives underestimate the difficult thing that he can be to remove to people from his you rule of comfort. Others remarkably sobrestiman their capacity to induce in others the necessary emergency sensation. Sometimes, they lack patience. In many cases, the executives become paralyzed before the possibility of causing negative effects.